8 Marketing Tips to Gain New Customers for Your Carpet Cleaning Service

A recent study showed that 94% of consumers perform online research before making a purchase of any product or service. With that in mind, it’s important to market your carpet cleaning business effectively to attract new customers and grow your company. The following are 8 marketing tips you can use to gain new customers.

1) Create useful content

Creating useful content is a great way to establish yourself as an expert in your industry. Create helpful, relevant content on your website and off-site platforms. This will help build trust with potential customers who are searching for information about your business or industry. Content may include how-to guides, interesting facts about carpet cleaning, lists of frequently asked questions, and more. You can then share these articles across social media platforms like Facebook, Twitter, and LinkedIn. By adding links back to your site from these articles, you’ll also increase the traffic to your site from people interested in learning more about carpet cleaning. If you can create original videos that go along with these posts, you’ll further boost their reach by encouraging viewers to watch them directly on social media sites like YouTube or Vimeo instead of having to visit your site first.

2) Set up an informative website

A website is a great way to showcase your carpet cleaning service, increase awareness of your business and give interested customers an easy way to get in touch. If you don’t have a lot of design experience, there are plenty of resources online that offer easy-to-use site-building tools. Make sure you outline exactly what will be featured on your site, how it will look and any special features or functionality you would like incorporated into it. The more detailed your requirements, the better chance you have of getting a quality product at a reasonable price. The same goes for choosing web hosting services; if you want to make changes later on down the road, make sure your provider offers excellent customer support and can help with customizations when necessary. Also, if possible, try not to use free web hosts—they lack quality customer support services and often lack important security measures as well.

3) Offer free quotes

This is an excellent way to start a conversation and build trust with your potential customers. After meeting with your customer and seeing their home, you can provide them with detailed quotes on what it will take to restore their carpets. Give them some time to review your quote and plan for you visit. Do not pressure them into deciding; instead, let them know that you’ll follow up in 24 hours (or when they are ready). When you call back, if they still haven’t decided, ask if there is anything else you can do to help them out. If all else fails, offer another free quote or some other type of discount as an incentive to get things moving along.

4) Use social media wisely

Most people have at least one social media account: Facebook, Twitter, Instagram, Pinterest, and more. If you don’t already have a social media account set up for your business, it’s time to create one! Use these accounts wisely. – use them as a personal platform and a professional platform. Post nothing on any of the social media platforms that might embarrass you if it were shared with your boss or clients. Remember that what you post online will be out there forever, so be careful about what you share. You can even hire someone to run your social media accounts for you if need be. Just make sure they know how to promote your business properly.

5) Be visible in the public eye

Public relations, or PR, is a must if you want your carpet cleaning service to be successful. The PR process brings positive attention and awareness to your company through targeted media outlets. To gain leverage and influence, it is important to have ongoing relationships with key journalists at local newspapers, magazines, television stations, websites, and trade publications that reach your target audience. It’s also important to develop an online presence by creating content and taking part in social networks like Facebook, Twitter, LinkedIn, and YouTube. You can also market your business through Google AdWords campaigns. By following these tips on how to get more customers with marketing strategies for carpet cleaning services, you will increase sales while reaching new clients who are searching online for information about how they can improve their home’s appearance.

6) Talk at events

One great way to spread your message is by getting on stage and talking about your topic. Not only will you speak in front of a large audience, but you’ll also address any audience members who may be interested in hiring you later. The trick is putting yourself out there and reaching out to event organizers—so start reaching out! It’s much easier than you think. If you don’t know where to begin, try Googling events near me + [your industry] + [your city]. You can also sign up for HARO (Help A Reporter Out), which sends daily emails with opportunities to contribute quotes or opinions on hot topics that might make their way into local newspapers or magazines. You can use those opportunities as leads for other publications that may want to cover your company or expertise more extensively down the road.

7) Link with related businesses

Search your local business directory, online directories, and online classifieds with Google or other search engines to find related businesses who can market your service. This is a free and simple way to gain new customers. If you’re a pet grooming service, contact veterinarians in your area; if you’re a pest control specialist, contact exterminators. You get the idea—if someone in your industry can provide you with even just one customer, it will be well worth it!

8) Use email marketing wisely.

Sending too many emails can cause your customers marking you as spam, which will cause them to unsubscribe from your email list. Send out a weekly or monthly email that highlights all of your recent work, including special deals. This type of marketing is great because you are directly communicating with people who are interested in what you offer. Send these emails using software like MailChimp and Constant Contact, which allows customers to sign up so they never miss another update.

Conclusion

While there are many ways you can choose from when planning a marketing strategy, it’s important that your efforts cover all areas. Whether you decide to offer a service guarantee or have coupons available through local vendors, you’ll be able to find unique ways to generate interest in your business. The key is being creative and knowing how your customers operate. Just remember that marketing isn’t something you do once; it should be an ongoing process with no end date in sight.