Our primary goal in any email marketing campaign is to convert our prospects into potential customers. How? sending messages to groups of contacts, but not aggressively.
The customer who receives our message has already given us his data, with which he has a predisposition to receive the information that we are going to send him. This often happens when we buy tickets for shows or make reservations on the Internet.
Emailing defines the sending of emails to a database of contacts of our target; they can be potential customers or people who have been customers in the past, and we offer them some sort of benefit.
The objectives of the mailing are to get new customers, to create a relationship with those who have already been our customers, and to keep them.
If we keep our customers, it will give us a reputation, and it will be less and less necessary to invest in advertising because we will get a lot of customers through word of mouth.
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What is email marketing used for?
- Get feedback to improve our product.
- Get new customers.
- The loyalty of former customers
- It generates engagement.
- Develop new content marketing strategies.
- Real-time and instantaneous measurement of results must remember that many of the results we expect will not be got on the first try, so we need patience and perseverance.
- low-cost direct marketing.
Why use email in your marketing strategy?
Besides the reasons discussed in the previous section, it should be noted that direct mail is not a new strategy. Email has been around for a long time. It wasn't hard to see that it was an efficient, quick, and inexpensive way to get in touch with future clients. It was one of the first forms of digital media to emerge, and it is still relevant today. With it, we can reach a wide variety of audiences. Today, everyone has an email, even if it's to create an account on Facebook. Everyone has it. Not everyone uses it with the same frequency, which is why we must establish our aim precisely.
Email marketing intervenes at every stage of our relationship with the customer: first impression, prospecting, conversion, retention, and retention. The main purpose of the mailing is to get new customers. But besides this, it can meet three fundamental objectives:
- Fame. We get known quickly among the social circles that interest us.
- Picture, it allows us to show ourselves what we want and position ourselves as market experts. We are what we project.
- Stock. Through email marketing, we can sell our products and services.
- Scalability We can reach a mass audience in a short time.
The Benefits of Using Email Marketing
- Email converts three times more than social media when used correctly.
- This can be a profitable channel if we have established a clear and concise content strategy that adds value.
- Personalization We address our audience.
- Accessible to everyone. This makes it the most conventional form of marketing. This keeps us in the minds of your consumers. Most customers do not consume a product because they have forgotten its existence. If we remind the customer that we are there, they are likely to choose us again or choose us for the first time.
- Immediacy. Special offers are essential at special times such as Christmas or Father's Day to let us know.
