A mason or bricklayer may never be consulted for years, after first project execution
Tiler may never be called upon for maintenance for decades
The men of the house [child, father] who know how to grasp a hammer could nicely patch the broken window thus ruining furniture’s chances
How to get more electrical clients and work
However, the electrical project is often left for the professional for safety reasons, no matter the shrewdness of a household
Did I mention electrical projects are subjected to damage within the shortest period of time, from:
- Flickering of lights
- Breakers tripping
- Defected outlet
- Faulty installations
These create enough room for electricians to keep coming back than other home contractors and technicians
The question is, why do you have little to know clients, with all the advantages
Why weeks of no duty call to keep you financially afloat before the big projects
Use the below electrical marketing tips
Mobile responsive website
The world has already gone digital, tying a website to your electrical business should not only be a basic ingredient but the first project to initiate an online presence
What are the simple elements of clients driven websites?
- Company name
- Phone number
- Address
- The clear and active call button
- List of your electrical services
- Unique images of your company
- Your personal story
- Review or testimonial from existing clients
Social networks are always a rented space, but your website is your property where you host all your credentials, articles, and info with 100% security
Care for a cost-effective electrical website? Let’s set up your professional website today!
Content marketing
This website is a business directory created in mind for you to exhibit & increase your business/service exposure and awareness
However, we created this personalized content to not only educate but primarily convey you to list your electrical service on this platform for more visibility
I hope you catch the message?
The building or creating high-quality content that meets people at their point of need around electricity goes a long way
It attracts more eyes to your website and also establishes trust
What type of content do you need to create?
- Create content around liable electrical issues
- Touch almost every industry/structure [home, school, company]
- Create "howto" guides that show them to fix minor electrical issues
At the end of each article, always add a link to a quote/booking to land the gig either when they’re left hanging in the middle of your tips or when they practically land themselves in a tight spot
Use intermediary
Homeowners are intermediaries for every technician
Local construction companies are intermediaries for technicians
These bridges link or unite you with your ideal clients by establishing a relationship
Reaching out to these guys is called “Networking” in the business/service world
Invite them to special occasions to show how important they are
Treat them as you’d existing clients or a relatives
Work with other artisans
Association brings on participation, stop competing with guilds, collaborate with them
Some are already overbooked, reach out and ask to work with your fellow electricians
You also stand a chance to get referrals from them, and the beauty of it is, you might just add that to your client base thus earning you more future projects
Leverage existing clients
I know you don’t joke with existing clients, most also exchange the gesture too, as you you’re always their go-to guy or pops up each time they think of electrical installation or maintenance
However, you need to ask if you effectively milk this opportunity right under your nose by:
- Sending out season greetings
- Reaching out on the phone when accident or disaster struck in their environs
- Send them a gift on a special day
You’re not only watering your relationship but also conditioning their subconscious to feel indebted to your efforts
Embrace paid advert
Over half of the world population use the internet, chances are your ideal clients digitally wander most popular search engine like Google to get local or nearby electricians
Hire a Social media expert or learn Google AdWord yourself
Sign up for an account
Generate liable keywords [electrician around your environment, electrical maintenance in your environment]
Link your website, then start sending targeted leads or traffic to your optimized website for deals
PPC [paid per click] advert is the best client’s acquisition approach
Use outdoor advert
Outdoor advertising simply means out of home advertising
This type of advertising is the one you see on those billboards beside high traffic highways
However, some businesses and companies do take this to a whole intriguing level by
Portraying their brand info on street walls, asphalt, banner, flowers, parks, seats, and more
You may search the term on google “outdoor advertising”
Pinterest has the most collection, you just need to be creative with it as famous brands implement the strategy
You don’t want a subpoena or letter from the court for making it annoying
It’s one of the most effective advert models with huge ROI [return on investment] and often a one-off investment, as you’re exhibiting your electrical service directly to a local audience
Invest in SEO
SEO [search engine optimization] is the most competitive form of marketing
Yet, it comes with compound interest benefits
How profitable it is to keep ranking your website locally for electrical service search terms
It’s a competitive game, almost every environ is already ranking for your targeted keywords but with quality content marketing that appeals to Google and investment in backlinks, you could rank your electrical business among the rest on Google SERP [search engine results pages]
Use hashtags
Hashtags are words or phrases that help categorize posts, increase engagement and also pull in followers to your social media brand
To use hashtags, you need to sign up for a social media account [Facebook, Twitter, or instagram]
Imagine getting thousands of views on your post without a following or audience, that’s the power of hashtags
Create your electrical project, work, product, then add a related hashtag to the post
i.e your recent project, then you can type the # icon, then add electrical to it, the social media engine will offer multiple # tags phrases, for you to pick
Here’s the crucial part, hashtags can make or break your marketing, you need to avoid getting your engagement curtailed by social platform algorithm by marginalizing the number of hashtags per post
Business directory
Business directory simply means an index of businesses and companies listed by the industry for brand awareness and huge visibility within a particular niche, location, or category that enables potential clients and customers to seamlessly locate your business and contacts
Claim your free afriwebmaster page today for more clients & customers
